The Africa Channel is a showcase for the African continent’s most outstanding English language television series, specials, documentaries, feature films, music, soaps, biographies, current business analysis, cultural and historical programs. These programs reflect the people of Africa, their incredible stories, their daily lives, their music and art, their successes, celebrations and challenges.
Its mission is to open up a daily window into modern African life and, in the process, help demystify Africa for American viewers.
We were approached by The Africa Channel to design a new website for its national cable television network. The goal was improve its online presence with a more modern design and additional tools to help connect its American audience with its African programming.
Due to the constantly-updating programming, news posts, and other information and media, we decided to build the new website in a highly customized WordPress framework.
Visitors are immediately greeted with a large image rotator, the night’s TV lineup, and the latest news and videos. Other features of the website include a full TV Schedule, programming guide, video portfolio, and interactive maps of the availability of the channel within the United States and the Caribbean.
The website further engages visitors with travel, lifestyle and cultural news through its blog and social media, as well as an African and Caribbean destination video gallery.
In addition to creating the website we also developed specialty content for The Africa Channel, including a commemorative pages for the late Nelson Mandela and Maya Angelou and showcases for Congo Week, Elders Month and more.
As an extension to the website, we built two mobile apps for The Africa Channel from scratch. Native apps showcase The Africa Channel’s content in a new light on mobile due to hardware optimizations and increased performance. All of the important features of the website appear within the apps, and more.
Using the app, users can watch clips of their favorite TAC shows using their mobile device’s native video player for increased performance while lowering bandwidth usage. They can also view the current program schedule in real-time, read up on the latest blog and news posts, find delicious recipes and favorite items for easy access later.
The Africa Channel’s iOS app was developed using Xamarin, a cross-platform .NET framework for developing mobile apps. By utilizing Xamarin, a high-quality native product for both iPhone and iPad was created using the latest open-source tools. Development time was significantly reduced thanks to the .NET framework, without sacrificing quality in the final delivery.